Driven by a desire to blend play with real-world exploration, Biome Buddies was conceived to ignite children’s curiosity about nature.
Inspired by the beloved Tamagotchi I set out to create a toy that targets the same nurturing play pattern in kids. The motivation behind kids going outside and exploring their environment coming from the urge to level up and take care of their virtual pet.
Biome Buddies tap into the nurturing play pattern, fostering care, responsibility, and uses this connection to get children outdoors and active.
The toy features a plush monkey that functions as a pedometer and a plastic space suit that connects to an app, encouraging children to track their steps while exploring outside. As they accumulate steps, they unlock rewards in the app, fostering a sense of care, responsibility, and achievement. The packaging, designed to resemble a spaceship, reinforces sustainability and imaginative play, extending the toy’s impact beyond its immediate use.
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