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HOW IT STARTED

Reimagining pet brands to address the evolving needs of pet owners and simplify the often complex and overwhelming process of caring for pets.

The idea for this new dog housing and food brand began with a vision to simplify pet care for dog owners. Recognizing the confusion and uncertainty that often accompany choosing the right products and services for pets, the goal was to create a brand that stands out for its clarity and approachability.

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WHAT I MADE

For this ground-up branding project, my goal was to remove the guesswork from pet care by developing simple and inviting branding.

I crafted a clear and approachable visual identity, incorporating a playful bubble font and a calming green-and-white color palette to evoke trust and friendliness. This branding includes a user-friendly website with engaging, humorous taglines that foster transparency and ease, ensuring pet owners feel confident and informed about their choices for their furry friends.